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The free global co‑op for the purpose‑driven · Cohort one opens Q4 2026Member DirectoryInstagramLinkedIn
Why Lub Bub

Goodbye dull charity work.
Hello stylish impact.

We exist to make change fashionable, a movement everyone can join. Because the organizations doing the most good are too often the ones nobody hears about.

A marketing team for the ones who can’t afford one.

Cause-driven organizations need real marketing to grow. Early-career marketers need real, meaningful work to launch their careers. Lub Bub routes one to the other, and charges nothing for the privilege of doing good loudly.

We’re not just an agency. We’re a community: marketers, mentors, influencers, and the causes worth amplifying, all in one place.

What we believe

Compassion, loudly

Doing good shouldn’t be quiet or unglamorous. We help causes shine like unicorns.

Access, not gatekeeping

Great marketing shouldn’t be a luxury only the well-funded can buy.

Real work, real growth

Marketers grow by doing the work, supervised, on campaigns that matter.

From the founder
“The organizations doing the most good are too often the ones nobody hears about. We’re here to change that, loudly.”

Lub Bub was founded by Nancy Carleton on a simple conviction: the organizations working hardest to help people are usually the worst-resourced to tell anyone about it. She set out to build the marketing team they could never afford, and a launchpad for the next generation of marketers at the same time.

Nancy Carleton
Founder, Lub Bub · Global CMO & Brand Executive
What colleagues say about Nancy
“A true team player. Her efforts were vital to our growth, including leading our charitable initiatives.”
AS
Andreas Simonsen, EMBA
Executive Director, Commercial
“A highly astute marketer and an excellent team player. Her strategic knowledge and boundless positivity are a winning formula.”
JB
James Butler
Partnerships Director
“Nancy helped grow our company from a local start-up to selling across Europe in under two years. She gives herself 100%.”
TJ
Theis Jensen
Former colleague

The people
behind it

Right now, it's Nancy and a lot of big plans. Cohort one opens in Q4 2026, and the first mentors, marketers and creators to join get their faces right here.

Join the movement.

However you do good, there’s a seat for you.

Find your way in