$1M raised for St Jude at NBC Action News in Chico. 30% of a Sherwood Chamber begging for marketing help nobody could supply. The bridge between them was missing. We built it.
Nancy was an exec at NBC Action News in Chico, California. St Jude needed money. The station had airtime, a community, and a reason to point both of them at the same thing. The fundraise brought in one million dollars. Community marketing at broadcast scale, proving the model raises serious money when somebody actually points a megaphone at the right audience.
Years later, Nancy ran the Sherwood Chamber of Commerce as CEO and CMO. Roughly three out of every ten members were nonprofits or cause-driven small businesses. Every one of them needed marketing help. The Chamber had the network. It did not have the capacity. They were quietly relying on the neighbor's teenager to do the Facebook for them. Her words. The moment she clocked the gap that became this platform.
It is not Catchafire-but-free. It is a structurally different exchange.
So we're building the bridge. Lub Bub matches charities with early-career marketers, supervised by senior pros, free both sides, continuously. No semester-locked capstone programs that ship half a brand and disappear. No sponsor dollars taken from charity giving budgets. Just real work, real names, and real outcomes published on a real URL. The co-op holds because everyone is watching.
50 founding charities. 50 founding marketers. Apply to be in cohort one.